It was clear that are target markets were both veterinarians and pet owners, and that we need to give the vet the tools to sell the product (expensive as it may be) to dog lovers. A short survey we held confirmed our initial assumption – between dogs and there owners there is a warm loving relationship.

That’s how we came up with the strategy line that set the tone for the look & feel of the whole brand – “your pet is your family”
Unfortunately we are not sure you would go out of you way to save an animal, but for a family member you would do anything, pay any amount to save his life or get his good health back.

The company is traded in the world market now days and is doing extremely well.