Client: Rossetto furniture chain
Every branding process starts with a strategic phase.
The investigation and study stages sometimes require several meetings until the insight that later becomes the brand’s leading narrative. The story of the brand is the anchor. the basis It is the starting point for all marketing operations, and it must be reflected in a uniform and consistent manner at all launch points with the customer.
The process in front of the network was shorter… From an excellent brainstorming in a broad context, we realized that the pace of modern life brings a lot of emotional load and stress and that the importance of a person’s home as a shelter and a place to recharge, spiritually and physically, has never been greater.
We realized that from this need the network draws its inspiration and its meaning – a designed living environment, visual harmony and ease of use have a real impact on a person’s life, giving him points of reference, a benevolent anchor and a basis for his self-expression.
From these insights it suddenly became clear:
Slogan: designing environment for life
Services provided:
