SAY isn’t just a strategy consulting company or a branding agency; we’re your strategic partner in achieving growth and creating a high-value brand. Our unique value proposition lies in our dual expertise – strategic business consulting meshed seamlessly with cutting-edge branding solutions.
For Companies Seeking the Next Big Leap: Whether breaking into new markets, going global, or adapting to dynamic market changes, SAY is here to smooth your journey. We help businesses “level up” by identifying opportunities and crafting innovative strategies.
Our Strategy Hacking Sprint lays the groundwork. We pinpoint opportunities and chart a path to your strategic goals. This isn’t just about identifying targets; it’s about crafting a unique value proposition that gives you a competitive edge. For example, TED’s strategic concept is to bite-size knowledge for the attention-challenged era. A value proposition that caters to an emerging need of a specific target client group. We create such strategic concepts for our clients.
The outcome of the sprint is a comprehensive and concrete solution on how to achieve the targets you aimed for. Which target buyers to address and how, which new products or services to offer, and which marketing moves to initiate. It’s a complete concept.
After strategizing, we move on to branding. SAY creates a surrounding customer experience, including a visual identity, brand-specific language, and storytelling that resonates with your audience.
Finally, we build a marketing infrastructure tailored to your strategy. This includes digital assets, apps, social media presence, promotional materials, and office designs – all aligned with your strategic concept and brand identity.
SAY also creates rich content for all platforms, including texts, video, audio, and computer games, according to your evolving needs over time, all from the strategic concept and brand.
Known for discovering the FOMO phenomenon, Dr. Herman blends consumer psychology expertise with creative solutions to meet challenging business objectives.
The client is a network of language schools in Central Europe for private and business clients. A family company.
The challenge was market penetration by competitors who are large international companies.
The goal was to continue to succeed despite the inherent inferiority against such competitors.
The strategic concept: to teach languages using humor (including understanding the humor of the people whose language you are learning – a big advantage especially for business customers).
The advantage: a distinct differentiation and an advantage in the eyes of customers who prefer to learn a language in a non-threatening and fun atmosphere.
The client is a long-serving Israeli company called ALUMTRISS, which in recent years, has been producing aluminum windows to a high international standard in a new and advanced manufacturing facility near Jerusalem.
The challenge was that the market segment of the most prestigious villas was dominated by two competitors and top architects who were used to working only with them.
The goal was to become a leading player in this highly profitable market segment.
The strategic concept is to be the preferred brand of the high-tech, newly rich, who make up about half of the new money in Israel and do not automatically accept the recommendations of architects. As part of the rebranding as VISUM and turning the company into a premium marketer in all its operations, a new revolutionary window for huge openings was developed, with a thin profile based on magnetic levitation that does not require a track on the floor and is digitally operated.
The advantage: unique attractiveness for many of Israel’s most expensive new villa owners.
The client is the largest storage company in Israel, with warehouses nationwide and solutions even for storing works of art and sensitive items.
The challenge was the reluctance of many Israelis to use storage services, especially when it comes to items close to their hearts.
The strategic concept is to be a “hotel for objects” in the branding and marketing messages and, more than that, in service and customer experience.
The advantage is clear differentiation in the market at the level of corporate culture and helping customers overcome emotional barriers to buying.
A seasoned professional in branding and advertising, he tailors solutions to each client using various tools such as strategy, branding, online and offline content and advertising campaigns, PR, SEO, video, website development, and more.
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