Summer Fun by Tamnoon

Client: TAMNOON

The Israeli fashion chain TAMNOON was established 28 years ago as a small store in Jerusalem by Baruch Reiner and over the years has grown to become one of the most significant players in the market with approximately 90 stores and more than a thousand employees. In the chain’s stores you can find clothes for the whole family and it is branded as a chain with good clothes at affordable prices. Every year, 21 million Israelis enter the chain’s branches.

The campaign:

Creating a series of commercials for television as part of an overall move called Summer Fun by Tamnoon.

The move included strategy and creative, design of the sales floor – showcases and store screens, photo and video productions, communication language design and an online and offline campaign that culminated in the “Making of” campaign in which the guys make jokes in front of the camera, challenging the way we present the Our beautiful side is on social media and they show us all that to look good you must first feel good.

We also had at least as much fun as they did.

The result is in front of you.

The campaign resulted in a doubling of the annual turnover and the pajama video led the chain to one of the strongest days in its history.

We were asked to create a concept and creative for a summer campaign for the fashion chain while reinforcing the following goals:

  • Strengthening branding as the most profitable network in BVFM
  • Increasing the motivation to experiment among the target audience
  • Increasing brand awareness among target audiences
  • Increased preference for the brand from within the category

Services provided:

  • Strategy
  • Creative
  • Brand language development
  • Copywriting
  • Graphic Design
  • Production of advertisements
  • Point of sale design

Creative Manager: Asaf Issacaroff

Stills Photography: Alex Lipkin

Video Producer: Eyal Shahar

PR: Almog Baysberg

© As part of our work with the Baysberg Group

Go to Project Page
All Projects >
Wingate

The main strategic product of an in-depth process with the Wingate Institute was its transformation into the home of Israeli sports. With this insight we set out to prepare a campaign for the Tokyo 2021 Olympics. We prepared a campaign for networks, bumpers for TV and pre-rolls for social.

Let your brand have it’s SAY

Tiktok

Let’s talk! Drop us a line and we’ll get back to you (please allow 24 business hours to respond):

© 2024 All rights reserved to Say