Client: Mate Binyamin Development Company
It is not easy to sell houses in Judea and Samaria.
After several meetings with the wonderful people from the development company, we deeply understood the advantages of the place and the target audience: “For four decades, the MATE BINYAMIN Development Company has been building Israeli communities in Judea and Samaria”
We created a media strategy that combines raising awareness of the area at the same time as sales marketing of their flagship project – Hyeruka in Ofarim. The campaign was composed of a cluster of different advertisements (imagery, humorous, mockumentary and informative) for the Hyeruka in Ofarim on social networks and at the same time a TV, press and outdoor Top Of Mind campaign.
Services provided:
Creative Manager: Asaf Issacaroff
Marketing Associate: Triple
Producer: Eyal Shahar
