Client: Israel Religious Action Center
Most people do not accept reality as it is. Few are those who are willing to make an effort to change it.
Proud to introduce new branding for the American Jewish audience of The Israel Religious Action Center.
After an in-depth acquaintance with the organization and its charming administrations, the insight emerged that the support of the target audience at the Reform Center for Religion and State is an act of courage and caring that beautifies the center’s power to address fundamental problems in our changing and dynamic world.
The mission of the brand is to stimulate and encourage belonging to updated Judaism. The brand fights for your values (human rights), supporting it makes you people who care. Through this support you influence the change of reality!
The brand opportunity is the understanding that: Being a true Jew is hope for a better world!
The chosen tagline was: The courage to care/commit/change
Services provided:
It is not easy to sell houses in Judea and Samaria.
After several meetings with the wonderful people from the development company, we deeply understood the advantages of the place and the target audience: “For four decades, the MATE BINYAMIN Development Company has been building Israeli communities in Judea and Samaria”
The Israeli fashion chain TAMNOON was established 28 years ago as a small store in Jerusalem by Baruch Reiner and over the years has grown to become one of the most significant players in the market with approximately 90 stores and more than a thousand employees.
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