Client: Mate Binyamin Development Company
It is not easy to sell houses in Judea and Samaria.
After several meetings with the wonderful people from the development company, we deeply understood the advantages of the place and the target audience: “For four decades, the MATE BINYAMIN Development Company has been building Israeli communities in Judea and Samaria”
We created a media strategy that combines raising awareness of the area at the same time as sales marketing of their flagship project – Hyeruka in Ofarim. The campaign was composed of a cluster of different advertisements (imagery, humorous, mockumentary and informative) for the Hyeruka in Ofarim on social networks and at the same time a TV, press and outdoor Top Of Mind campaign.
חברת aywa מחברת בין המגזר היהודי לערבי, בישראל וברחבי העולם, באמצעות שירותי פרסום, יחסי ציבור, דיגיטל וקד”מ. החברה מתמחה ביצירת תקשורת חכמה, רגישה ורלוונטית לקהלים מגוונים, והיא מהווה גשר תרבותי-עסקי חשוב בין שווקים.
The Israeli fashion chain TAMNOON was established 28 years ago as a small store in Jerusalem by Baruch Reiner and over the years has grown to become one of the most significant players in the market with approximately 90 stores and more than a thousand employees.