Client: KOL ISRAEL (at the Zionist Congress)
Creating a contemporary Brand that combines Jewish values, mutual guarantee, pluralism and innovation.
After the establishment of the state, the Zionist process that he aspired to establish ended, as were. The challenge of KOL ISRAEL (a union of the Zionist youth and the Zionist confederation) is to reinvent the essence of modern Zionism – the one after the establishment of the state.
The goals of the branding are to create commitment and connection from the identity and belonging of the Jews of the world, transfer of Zionist values, mutual guarantee, sense of belonging and meaning. An emotional connection to the brand and its mission in the changing world.
From the client:
“The perception of the brand has changed 180 degrees. It just came out of nowhere. The branding actually leads the vision of general Zionism.”
“The branding accurately expresses the perception in which we want Zionism to be perceived. Gives space and space for the target audience to feel belonging and meaning.”
“The branding is highly praised by all customers and caused an immediate connection and an unequivocal understanding of our mission, consolidated the target audience and excited them.”
Services provided:
Most people do not accept reality as it is. Few are those who are willing to make an effort to change it.
Proud to introduce new branding for the American Jewish audience of The Israel Religious Action Center.
The Israeli fashion chain TAMNOON was established 28 years ago as a small store in Jerusalem by Baruch Reiner and over the years has grown to become one of the most significant players in the market with approximately 90 stores and more than a thousand employees.
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