M²

Client: The Institute for Experiential Jewish Education

M² helps educators and organizations design compelling educational experiences that help their learners find meaning and relevance in Jewish life. Their vision is for Jewish education to be the foundation for deep engagement with a diverse, meaningful, compelling, and vibrant Jewish life.

M² represents Machshava and Ma’aseh – Intention and Action – two values whose interplay is at the core of Jewish life.

At M², they believe that these values are the foundations of experiential Jewish education.

They know that to be a Jewish educator, you need to be an educated Jew. Rather than using quick fixes and cookie-cutter approaches to professional development, they help educators to create experiences that are flexible and adaptable to their contexts, while remaining rooted in a solid foundation of Jewish wisdom and pedagogical theory.

In doing so, they provide educators with the language, skills, and frameworks necessary to design powerful and thoughtfully curated Jewish experiences, and to develop high-quality and accessible educational resources in service of those experiences.

They choose us a couple of months ago in the middle of an organizational growth momentum, and they constantly come up with new initiatives, and open themselves up to new audiences. Therefore, they need branding that can be flexible and can evolve and reflect this growth.

When we started working with this wonderful group of people, and after a quick dive into their visual materials, I have found 2 main problems:

  1. Lack of consistency in logo use and brand color use cases: A year ago, they launched a new website and a renewed logo, and attempted a brand facelift accordingly. Since then, they have been using variations of our logo inconsistently and randomly. they also tried to color-code their business lines (to match how it appears on their website). This direction did not work and was only partially adapted.
  2. Limited and old brand materials – they have exceeded and exhausted the use of the materials from their old design language and need fresh, new ones to use in our materials. they feel like they are repeating the same icon bank and illustrations, that no longer match and reflect the look and feel of our brand.

Services provided:

  • Brand strategy
  • Brand language development
  • Graphic Design
  • Creating a brand book
  • After animation
  • Continuous graphic support
  • Conference branding
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Summer Fun by Tamnoon

The Israeli fashion chain TAMNOON was established 28 years ago as a small store in Jerusalem by Baruch Reiner and over the years has grown to become one of the most significant players in the market with approximately 90 stores and more than a thousand employees.

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