We at SAY believe that good branding manages to articulate the unique verbal and graphic outlook of a company or product in a simple, clear and cohesive way.
Only a brand that communicates honestly with its clients, a brand that’s image comes from an inner truth, leaning on real strengths and presented in an authentic and creative way, can penetrate the many filters of there clients, filters that are at work due to overload of information in our busy world.
למרות השינויים הטכנולוגיים האדירים בעולם המודרני דרכי התקשורת לא השתנו כמעט בעשור האחרון. הבעיה שמספר המשתמשים גדל בעשרות אלפי אחוזים והתשתיות הישנות לא בנויות להתמודד עם כמויות כאלה של משתמשים.
סימגו מצאה פתרון לבעיה ע"י פיתוח סים וירטואלי.
Grātue is a home-ware and kitchenware brand. Behind it stands a real and loving family, which was able to translate its values of unconditional giving to a collection of premium kitchenware items. Objects of everyday use that you would happily give to your loved ones, or even yourself.
For 40 years the Basher family had a small both in the ‘machne yehuda’ market, they served home cooked meals and Eli basher intended on continuing his parent’s tradition.
17 years ago Eli was traveling with his wife in Europe and fell in love with the world of cheese. Eli saw more than just cheese in front of him, he saw a business opportunity, and started importing quality cheeses from small markets and Dairies in Europe.
The small both became a small cheese shop. Eli Basher became the only qualified fromager in Israel (he can identify 300 types of cheese with his eyes closed)
The name says it all – the kingdom of the market. And Roni(the guy wearing a crown and giving out samples) is king.
‘machne yehuda’ market is the inspiration for the graphic language of the halva kingdom. The hand written signs, the characters, the yelling, the funny sentences trying to catch a shopers ear, the gimmicks the both owners u se to make you stop and taste and maybe even buy. Al of those reasons and of course the healthy delicious halava served us in creating the barnading for the halva kingdom
A N.Y.C. moving company. After writing the brand strategy two insights came up:
First: moving an apartment is much more than moving boxes from A to B, its actually moving memories and feelings. The slogan we created for them is “A moving experience”.
Second: the clients are looking for someone who will give them peace of mind during the exhausting move, this lead us to the logic behind the logo of the v- that came from a to do list that we mark off with a v + a moving cart.
Simple, memorable, accurate…