Every branding process starts with a strategic phase.
The investigation and study stages sometimes require several meetings until the insight that later becomes the brand’s leading narrative. The story of the brand is the anchor. the basis It is the starting point for all marketing operations, and it must be reflected in a uniform and consistent manner at all launch points with the customer.
The Israeli fashion chain TAMNOON was established 28 years ago as a small store in Jerusalem by Baruch Reiner and over the years has grown to become one of the most significant players in the market with approximately 90 stores and more than a thousand employees.
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